Dieste Harmel & Partners

I have never eaten a Chile Limon Cheeto before, but judging from the look on this guy's face I feel that I have a pretty good understanding of their taste. Dieste Harmel and Partners used a simple shot of a man's face with a goofy expression on it to entirely capture the flavor of the product. It's not very often that you see such a simple photo that says so much in a snack-food ad. It's good to see some real quality work coming out of Dallas. Kudos to Dieste Harmel and Partners.