The "what's the worst that could happen?" campaign for Dr. Pepper is awesome. It features some really funny ads that do a great job promoting the brand. This spot in particular is, in my opinion, the funniest of the series. They answer "what's the worst that could happen?" with one of the most terrifyingly embarrassing situations a person could ever be put in. The kid is on national news with no pants on. That's the sort of thing that people have nightmares about. People everywhere can relate to the boy's embarrassment. Audiences tend to find things funnier when they can relate to them. This campaign is very creative and risk-taking, but it really works. Really funny work by Mother.
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