Tuesday, January 17, 2012

Steve Jobs' take on Branding


Steve Jobs on Apple's branding and thinking differently. Followed up by Apple/Chiat Day's 1997 "The Crazy Ones" spot. Probably my favorite Apple ad ever. Sorry 1984. (If you want to go straight to the commercial fast forward to 5:55)

"The people who are crazy enough to think they can change the world are the ones who do."

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