The entire layout is very simple and easy on the eyes. The copy is short, but it says a lot about the "new" Amstel Light and the direction they are taking to market it. I feel like they left the ad rather empty in order to really make that bottle and the copy stand out. They are basically saying "read this copy" and "look at this bottle" - nothing more. They are making it so the audience knows exactly where to look, and exactly what the message is, without getting distracted by some other eye-catching art and visuals.
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