A really new and innovative idea by GSD&M. They use the concept of a BMW painting a picture on an enormous canvas to show two different attributes of their client. The first is that it shows the high performance handling of the Z4 Roadster. They were able to drift the paint soaked car all over the canvas without ever running into any problems. The second attribute that the ad displays is that driving a BMW is an expression of happiness. They make the statement that driving a BMW on the road is as much a form of expression as painting a picture on canvas. They use no narration or high-tech visuals, rather they simply show the car gliding over the canvas creating a really creative piece of art. Pretty neat overall concept by GSD&M.
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