Arnold Worldwide

Arnold is known to do some very good work, this ad here is no exception. It's simple, clever, and has a really unique look. Unlike most other liquor ads, this one does not use photos of suave-looking men and sexy ladies to sell its product. Rather it focuses on the good times you can have while tossing back a glass of Jack Daniel's whiskey in the company of others. The ad features Jack Daniel's signature black and white look combined with the resemblance of an old boxing match up poster. The copy utilizes a clever pun, but Arnold made sure not to send a message that would go over people's heads. They kept it fairly simple, and it made for a really great ad.