Team One Advertising

This is a very smart advertisement. It's intriguing and knowledgeable and full of factual information, all of which are aspects that add to its cleverness and intellect. But there is actually another aspect of this ad that raises its intellect. It has a great duality. It works for people who have the time and are willing to read a long fact-based copy, but it also works for those who aren't up for the long read. You might be asking yourself 'How could that be?' - because of the question posed at the end of the tagline at the top of the ad that reads, 'So which logo belongs in the right hand corner?' That question allows the readers without the patience to read all of the copy to know that they can skip down to the end of the copy and simply read the last paragraph to find out what the answer is (which of course is the Lexus). This is one of the more well-written ads I have seen in a while, and I really admire its sophisticated style.