Cramer-Krasselt

This is an interesting piece of non-traditional advertising by Cramer-Krasselt for a local dentist in Michigan. It is a version of the traditional "tear-off" advertising, only with a slight twist that makes it dentist-appropriate and allows it to really stand out. The coolest thing about this piece is that unlike most creative tear-off ads, when the teeth are torn off the concept does not get ruined, rather it makes it look as if the mouth is missing teeth and even more in need of a dentist. I was surprised that this large agency created such a fun and creative piece of work for one of their small-time clients, but they really went above and beyond and made one of the most clever and inventive outdoor ads that I've come across.