Rethink

I laughed when I first saw this. Out loud. In a room by myself. It's great. I have very little familiarity with Rethink, but from the looks of this spot, they must have a great sense of humor. The image of the nun with tattoos playing basketball in combat boots creates a picture of a person with multiple conflicting personalities. Through the image, Sirius Satellite Radio makes the point clear that they have stations for every kind of person, no matter how strange. The limited amount of copy paired with this great photo really makes this ad work. If they had tried to incorporate an extensive amount of copy into the ad, I feel that it would have lost some of its charm. So I am glad they kept things simple. Some excellent work from an agency I am rather unfamiliar with, but that I hope to see more of in the future.