Dentsu

This ad for Mercedes-Benz by Dentsu displays some really powerful artwork. The visual screams words like strength and brute force. The image of the horses emerging from the water gives you a photographic representation of a Mercedes' overwhelming power. The agency probably could have gone without putting any copy on the ad, just simply the image and their logo, and their message still would have been heard loud and clear. The visual from this ad reminds me of the "Surfer" ad that AMV/BBDO did for Guinness a few years ago. The image of horses erupting from within the waves in this ad is almost identical to that in the Guinness spot. It is a little bit strange how similar the two ads are, but each ad uses their respective images to say different things about their clients.