Lowe

This is a very cool outdoor advertisement for one of Lowe's most popular clients, Axe. The ad itself actually changes from day to night. The idea is that during the day the image on the right is shown, which does not reveal the scantily clad woman underneath, and at night the bottom half of the ad is revealed exposing the woman's body. This ad is really innovative in that it is suitable for all audiences during the day, and then at night when the children are asleep it becomes much more risque and provocative for the adult audiences. This is a very interesting and creative concept that takes a lot of risks, but at the same time acts in a socially responsible manner.