Carmichael Lynch

The work done by Carmichael Lynch for the Harley Davidson account is some of my favorite work out there today. Every photograph, tagline, and piece of copy completely epitomizes the lifestyle of a Harley rider. This ad here is one of my favorites. They have taken all of the pieces of a Harley bike and have assembled them to form the face of one of their riders. The tagline reads, "Build yours." Such a powerful statement made in such few words. Harley Davidson does not want their riders to simply enjoy one of their bikes, they want the rider to help create a bike that fits him best. This idea comes through fully in this ad. Awesome work by an incredible agency for a badass client.