Wongdoody

The shadowy image of Phil Ivey's face over a black background really make this piece stand out. The ad is promoting both a famous poker superstar's quest for a WSOP Main Event bracelet and Full Tilt's online poker site at the same time. They are building on the success of one of their site's most famous sponsored players, and making his run for the title seem as much a part of their success as it is his. I like the direction they took with the all too often used cliche - "Cinderella Story." They are saying that Ivey is one of the best players in the game, and that it should be no surprise to anyone that he has made it to the final table of the Main Event. He is no Cinderella. He is expected to win.