This is some of the most clever and humorous copy that I have seen from David&Goliath. Casinos typically have wildly extravagant ad campaigns, but this ad for the New York-New York Hotel & Casino keeps it simple and funny. The ad proclaims that this casino has all of the favorable attributes of New York City in a lively Las Vegas setting. The picture is very simple and the text is to the point. The art and the copy really come together well to create a very simple yet effective print ad. Humor is a great way for an agency to target an audience and help spread their client's message.
Monday, November 28, 2011
David&Goliath
This is some of the most clever and humorous copy that I have seen from David&Goliath. Casinos typically have wildly extravagant ad campaigns, but this ad for the New York-New York Hotel & Casino keeps it simple and funny. The ad proclaims that this casino has all of the favorable attributes of New York City in a lively Las Vegas setting. The picture is very simple and the text is to the point. The art and the copy really come together well to create a very simple yet effective print ad. Humor is a great way for an agency to target an audience and help spread their client's message.
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