The "Cavemen" campaign for GEICO has been really hot and cold for me. Some of the ads I find funny, while others are just too strange to laugh at. This particular spot though, I find to be hilarious. You see the girls and then you see the motorcyclists in their suits and you don't really know what's coming, but then they take off their helmets and they see the billboard ad and their reactions are hilarious. It's funny because it's unusual. The surprise aspect really makes this spot work. The Martin Agency has produced a lot of both good and bad work for GEICO, but I think that this spot is one of the better ones.
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