Richards Group

I really like this ad for a few reasons. 1. I go to SMU and I found it cool to see an ad for my university on adsoftheworld.com. 2. I support the Mustang basketball team, and the more publicity they get, the better. 3. I am in full agreement with Coach Doh's take on Duke. Being a giant Tar Heels fan, I hate everything about "Dukies" and the "Cameron Crazies", but I would love to see our basketball program rise to the same level as theirs (as long as the Mustang fans never act as obnoxiously as Duke fans). That being said, aside from my personal connections to this ad, I really do think that this piece is an example of good event advertising. Even if I had no previous affiliation with anything in this ad, I still think I would like its overall look and feel. My only criticism is that the logo featuring Coach Doherty kind of makes this look like a new-age Colonel Sanders KFC ad. Overall though, this ad is really well-done and I support it's message completely. Sorry for the long anti-Duke diatribe, but seriously, I can't stand that school.