This is a perfect example of some great copy paired with a great visual that makes a really powerful statement. Breast cancer awareness is a very important issue that needs to be publicized in both a compelling and non-threatening way. Campbell Mithun did some really good work for this good cause, that sends their client's message in a very clever yet straightforward way. It is always good to see advertising for programs like Susan G. Komen for the Cure that really reach audiences and make a real difference in the world.
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