Mullen

This is a cool and fun ad for Timberland's Pro Endurance boot. It tells the benefits of the shoe in a way that is both humorous and informative. I feel that having the boot itself use the hammer makes for a much funnier commercial, rather than having someone wearing the boot wielding the hammer around. I also really enjoyed the tagline accompanying this campaign, "Stay on your feet." That's a good slogan for a shoe company to use that isn't way over the top and doesn't come off as too goofy to be effective. I am not very familiar with much else of Mullen's work, but I really enjoyed this ad and am glad to see them take a bit of a comical approach to promoting the Pro Endurance line unlike most of the work out there for other boot companies.