If you're a sports fan and this video doesn't give you chills, I think something is wrong with you. For years, Budweiser has been widely known to do some amazing stuff with their advertising and PR, and this event, just like all of their other work, is nothing short of amazing. Giving these ordinary, rec-league hockey players the chance to experience what it's like to play in front of a packed crowd, with mascots, instant replays, and a confetti shower after the final goal, is one of the coolest things I've ever seen a company do in a PR event. Through this video, Budweiser makes it known that they care about their customers and that they're willing to do something special to help a few average joe's have an incredible experience they'll never forget. The looks on those players' faces makes you know that all of the trouble Budweiser went through to set this up was completely worth it. Simply awesome.
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