So I have some mixed feelings about this latest move from Sonic. No, they didn't replace their carhops' roller skates with Razor scooters nor did they introduce vodka drinks into their daily 2-4pm "happy hour" (much to my dismay), but they did bring back "those 2 Sonic guys" from their old ad campaign. I personally really liked the campaign during its first go around, and felt like the campaign that replaced it was boring and very unmemorable, but I do think it's a little strange and a bit uncreative to recycle an old campaign. Although this campaign doesn't seem to have changed much, I'm still excited to see some new stuff from these two guys, and I am sure their TV spots will be exciting, fresh, and funny. Maybe it won't be such a bad idea to take a concept that has worked in the past and try to revamp it. My guess is that this will end up being a good move for the brand. I guess we'll have to wait and see how things go.
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