DDB

I definitely laughed a little when I first saw this ad for Fresh Step kitty litter. I think it was the look on that cat's face that really got me. The photo and the copy work great together to send the message that Fresh Step's kitty litter hides the smell from a litter box so well that your cat won't even be able to find it. The retro 70's apartment and furniture also add a lot to this ad's wittiness and hilarity. It's good to see some humorous work coming from such a powerful agency. You can see that DDB isn't scared to make light of bathroom humor in order to get the message out there for one of its clients.