This ad made by TBWA's Johannesburg, South Africa offices features some of the best pairing of photography and headline that I have come across. The image of the strong fist in the air speaks very loudly. The imagery within this ad sends a message of resilience and pride that can be understood by almost every person in the world. Using a line from a popular children's game (rock, paper, scissors) combined with this powerful imagery brings the ad's message across in a persuasive way that reaches people without going into a lot of messy detail. This one definitely sits near the top of the list of TBWA's most attention-grabbing work.
Thursday, October 13, 2011
TBWA
This ad made by TBWA's Johannesburg, South Africa offices features some of the best pairing of photography and headline that I have come across. The image of the strong fist in the air speaks very loudly. The imagery within this ad sends a message of resilience and pride that can be understood by almost every person in the world. Using a line from a popular children's game (rock, paper, scissors) combined with this powerful imagery brings the ad's message across in a persuasive way that reaches people without going into a lot of messy detail. This one definitely sits near the top of the list of TBWA's most attention-grabbing work.
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