Grey

I like it, but I'm not in love with it. This piece of work by Grey is pretty clever and a little funny, but I felt that they could have done a lot more with the same concept to create a better ad. I'm sure they had the idea in mind that the simpler, the better, but in this case I felt that I was just left wanting more from them. The ad works. It gets the point across. I understand that these are some hot and spicy potato chips. I just thought that they could have done more with the idea. They just didn't seem to reach their potential.