JWT

This one made me laugh. The tagline reads, "A Friend You Can Eat." Pretty funny stuff if you ask me. Cat sandwich gets me every time. Very simple, a little stupid, really wacky, but it all comes together to make a fun ad, which is what I am sure the Swedish Fish brand was looking for. There's no need to make a big statement or create some sort of incredible art, because really, it's an ad for a gummy snack. It may not be award winning work, but it gets the point across and lets the consumer have a quick laugh at the same time. Nicely done JWT.