Saatchi & Saatchi

This right here is great advertising. Saatchi & Saatchi found the target market of their client and created an ad that sent a hilarious message directly to it. The entire High Life Innovations campaign is funny, clever, tasteful, and to the point. The art and photography pair up wonderfully with the copy and make for a great overall ad. They send Miller's message that High Life is for real men, and that anyone who isn't "living the High Life" is not deserving of their product. A Good ad, a good product, and a good laugh all wrapped up into one. Good work Saatchi.