When I first watched this, I laughed a little. When I watched it
again, I laughed a lot. It's hysterical. Crispin Porter has been
known to do some amazing work for Burger King, and I think that
this is some of their best stuff. This spot mocks the traditional style
of a racing pit crew, while advertising for BK Chicken Fries (which by
the way are awesome). All of the actors play their parts so well that
you actually start to believe that this is a real racing documentary.
I love ads that make me laugh more than one time, and this is
definitely one of those ads. I was laughing nearly the whole way
through, especially at the end when the driver was sucking the
chicken fries through his helmet. Just an example of some of the
great work recently produced by Crispin Porter + Bogusky.
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