These Holiday Inn Express ads are great. They're all really funny and they give a really good name to a line of not so great hotels. This particular spot is one of my favorites from the campaign. The looks on those guys' faces when he starts freestyle rapping are absolutely hysterical. This is one of those ads that really makes you laugh and remember what client it was made for at the same time. Creating brand recognition is one of the most essential aspects of an advertisement like this, and Fallon has really gone above and beyond in doing so for Holiday Inn Express. This agency has been producing some incredible stuff in recent years, and the spots from this campaign are no exception.
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