Deutsch

This is a pretty smart campaign for Diet Dr Pepper. They are insinuating the idea that it is harder to believe that a company can deliver a satisfying diet drink than it is to believe that Santa Claus actually exists. Not a very hard concept for viewers and consumers to understand, yet it makes for a good point and a good ad. The public perception of most diet drinks is that they are not as full of flavor or as satisfying as a full-calorie drink. But Deutsch created a fanciful yet effective ad that promotes the idea that Diet Dr Pepper is different from the other diet brands, and that DDP can deliver the full flavor and fully satisfying taste usually found in a non-diet soda. I like the whole claymation element in this spot and in the others in this campaign. It makes for a fun feel in these cleverly creative ads.